Primary Colors

The Primary Colors for Gulf Coast Regional Blood Center are:
PMS 185 Red
Black

These are the colors that will be used on the company logo and mark

Any other colors used in this fashion will need to be approved by the Commit for Life Group.

Secondary Colors:

The Secondary Colors for Gulf Coast Regional Blood Center are:
PMS 1815 Burgundy
PMS 1245 Gold
PMS 5773 Green
PMSS 5275 Blue
PMS 618 Yellow Green

These colors can be used in designs for all advertisement media and web design.

Logo Versions

The Logo can be set up in the following way:

Version One

Side set up with type centered and mark proportioned only 25% above and below the type to the right. The TM is always small and to the right side of the base of the logo. Gulf Coast Regional should extend approx.5% beyond the Blood Center type.

Version Two

Side set up with type centered and mark in the same proportions as in the side treatment. The mark stays the same size in both treatments. The TM is always small and to the right side of the base of the logo.

Other Versions

When adding any additional type under with the logo, the addition should always be centered under the type and not extend beyond the type’s widest point. The leading should be the same as the logo type.

East Texas Version

The East Texas logo is the same color breakdown as all other logos. The Blood Center East Texas type is Univers Bold Extended. An Affiliate of Gulf Coast Regional Blood Center type is times italic and should fit in the space to the right of the East Texas type. All type is flush left. East Texas type is approx. 20% small than The Blood Center type.

Reverse Logo

Type

Type does not change if color changes

Colors

The entire logo becomes white on a dark background. No other changes occur.

Logo Black & White

Type

Type does not change if color changes.

Colors

The entire logo becomes black on a white or light background. No other changes occur.